I chose research in the section of crisis management because I beleive that it is an overlooked area of research. In any crisis situation there needs to be research. The professional or firm standing behind a person, company, celebrity etc. in crisis needs to know their facts and know what they're talking about .They need to know the ins and outs of each side of the crisis as well. All aspects of PR include research, but this one is vital. As a PR professional you want to make your client look good, but also do that by using facts.
In this blog I plan to find crisis issues in the public and/or PR world and see how research was used in those situations. Hopefully I'll be able to prove that research is in fact a huge part of crisis management.
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